faq answers

On each FAQ answer page you will find a simple answer to a question. Some explanations are a bit long, but all have been written so that a layman or laywoman can understand. Here we are answering the question: Why are keywords or long tailed keyword phrases important?

Why are keywords or long tailed keyword phrases important?

We, at Your Web Monster, want to take a lot of the mystery out of Search Engine Optimization. This will allow us to work in partnership with all of our clients. We feel that the more you know about what we do, the more beneficial our partnership will be.

So let's begin by talking about "keywords". We are sure you all know what keywords are. Those are the words we all type into Google when we do a search. But think about it. How many times do you just type in one word? Let's say you want to buy a new TV. I bet you don't just type in TV. You have probably done some research and know that you want for example a "Sony TV with an LED screen." Isn't this what you would type in? That phrase is known as a "long tail keyword". And it could get even longer. It might say "Sony TV with LED screen 48" ".

Now here is the good news about such a specific search term. A person who types in a long tail keyword is probably ready to buy the TV. If your site is optimized for long tail keywords, when someone is searching for exactly what you have, you will likely show up on Google's first page and may even pop right to the top. And isn't that when you want to show up? When they are ready to act?

We have a tendency to focus on how many people visited out website in a day or a month. But when we dig a bit deeper, a high visitor rate is not necessarily a good thing. If visitors comes to your site and do not find exactly what they are looking for, they will leave the site almost immediately. This is called a "bounce." And Google keeps track of bounce rates. High bounce rates are bad, and low bounce rates are good.

We know that some of you think, "If I can just get people to my site they will see how wonderful I am and will then take action." But in study after study (and believe me with all the data that can be collected by any website as to customer activity, there are plenty of studies) we see that consumers are becoming more and more sophisticated. They know what they want. And when they are ready to take action, they want to find the Company that can fulfill that exact want. Isn't that the time you want to show up?

Why don't you give us a call? We can discuss exactly what long tail keywords will bring you the most business as opposed to the most views.

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